Impact Desire

Impact desire measures investors’ strength of interest in responsible investing and is the starting point for determining how much to align investible assets to environmental and social good.

Outputs:

The assessment places investors into three categories. 

Low	You have a comparatively low desire to seek investments that target sustainability and social good. You should focus your portfolio more on achieving your financial objectives, including sustainable investments wherever they may enhance returns.
Medium	You have a moderate desire to seek investments that target sustainability and social good. You should include sustainable investments in your portfolio wherever these are consistent with your financial objectives.
High	You have a high desire to seek investments that target sustainability and social good. You should proactively use your investments to pursue these aims alongside your financial objectives by using sustainable investments wherever possible.

 

How to use it

Investors with a High Impact Desire have a high interest in responsible investments and are more likely to want to invest a larger part of the wealth in sustainable solutions. Investors with Low Impact Desire are more likely to be focused on financial returns and may prefer to invest in more standard investment products. 

Impact Desire is combined with Impact Apprehension to produce an overall Including ESG in your investments score. This can be used as a guide to how much investors should align their portfolio to sustainable investments. 

We don’t as standard provide prescriptive rules about what percentage of the portfolio should be allocated to sustainable investments. This is because firms have different products and their own processes for mapping investors to sustainable solutions. But we can provide further guidance if it would be helpful.