Need for evidence

Need for evidence measures the extent to which an investor requires convincing to engage with responsible investing​.

Outputs:

The assessment places investors into three categories. 

Low	You have a low need for evidence, which means that you may not need much evidence to trust that an investment will likely deliver a promised positive social impact. However, make sure you are comfortable that your investments are meeting your sustainability requirements.
Medium	You have a medium need for evidence, which means that you may need to see some, but not a great deal of, evidence that an investment will likely deliver a promised positive social impact. Make sure your investments are meeting your sustainability requirements​, but don't let this lead to inaction.
High	You have a high need for evidence, which means that you are keen to see strong evidence that an investment will likely deliver a promised positive social impact. Make sure your investments are meeting your sustainability requirements​, but don't let this become an excuse for inaction.

 

How to use it

Need for evidence helps with investor conversations and marketing by highlighting those individuals that need a little bit more information to convince them about the positive impact that their investments are making.